Chiara Boni, one of the big names in Italian fashion. I met her a few days ago in Milan, in its environment, among people with whom he collaborated for years. A Florentine designer who I met through his thoughts, real attacks poetic whose thrust well understand. Its, a feeling expressed in the work and respect for the environment.
Why meet a stylist? As I often say Italy has many strengths to promote: l’agricoltura, food and wine, Tourism, l'arte, fashion ... Everyone tries to do it his way. As far as I'm concerned, I try to learn more about the people who are its protagonists through their creativity and their commitment. Follow them during their work allows me to enhance them when I feel that they can do good for the economy Italian.
Given this, I do not hide that always appreciate the style and elegance. In a society of race, where time is never
enough, Chiara has combined practicality without neglecting femininity. But not only, his is a fashion in balance with nature, an eco-sustainable production controlled from the outset.
For his clothes avails itself of the collaboration of an Italian company that cares about the environment, from 2001 to the 2008, was able to reduce for each kg of fabric produced the consumption of 5% electricity, of 13% methane, of 19% of water, of 21 tons paper consumption and carbon, and 25% the consumption of dyes and chemicals. These, alas, are increasingly frequent cause irritation and skin allergy.
Its, a passion for fashion as a child born with the attendance along with the mother of tailor shops and ateliers. After the London experience, in 1967, the rebellion to the clean lines of the Italian fashion of those years, it is expressed with a 'boutique breaking' in the open 1971 Florence. In the eighties, the important collaboration with the Group Financial Textile Turin lasting fifteen years, then, from 2000 to the 2005, experience in politics as a Councillor for the Image and Communication of the Tuscany Region.
A 'drive for flexibility' by experimenting on materials, in that 2007 led to the emergence of 'La Petite Robe'. Dresses in stretch fabrics in many versions that do not crease, ideal for the suitcase. From 2009 collaboration with Maurizio Biella Germanetti, gave a further boost to his life. In America today is present with a showroom in New York, and in the most important department store.
One question.
- Clare, in a project of 'Ideal City' what is your role?
Cynthia, the 'Ideal City' is a blend of creative attitudes, a partnership involving Urbanism, Design, Food and Fashion, as protagonists of urban ethics.
My role is to offer an opinion 'femminilista' evolution of the urban concept. 'Femminilista' is the style of those who, come me, embarked on a search for years flexibly to the needs of women in the sign of femininity.
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After meeting, as always, I feel the need to digest what I live to draw the right lessons. The day spent with Chiara made me understand how fashion can contribute to environmental. Knowing sustainable product development is to know the methods of cultivation of materials, that demand respect for nature and the minimum use of chemicals. The ethical behavior for the realization of the tissues, safeguard the ecosystem and our skin.
Dressed by Chiara Boni and his collaborator Monica Galleri
