Intervista di Maria Grazia Rosati pubblicata il 15 Dicembre su www.kailashweb.it
The digital communications It is an essential element for all companies, often, They fail to understand the importance.
The project #KailashLab continues its path Digital education and along the way he met Cynthia Tosini every day tells, into your blog and social media, "Stories of People" because people are important and even more so their stories.
How you can make digital communications? Simply telling
Deciding to do Storytelling, exposing their companies telling, It increases the trust of customers. Increase confidence ensures efficient and mouth Word of mouth helps to create more and more stories.
The 7 December I met Cynthia at Tosini fair Agrinatura, dedicated to the enhancement of the agricultural sector, forest, livestock and the promotion of rural tourism and the natural and environmental heritage.
The place was not chosen at random but because behind every exhibitor present at Agrinatura, There are interesting stories that Cynthia is always able to tell her to perfection.
I asked a few simple questions helpful to make it clear to many realities the importance of online communication.
– Hello Cynthia, thank you for accepting my invitation. I leave immediately with presentations: who you are and what you do?
Who are they? Just a woman who has reinvented. After a bad 'fall', getting up, They came quite by accident in the communication to become a journalist. I've spent the last five years along kilometers and kilometers in an attempt to recover and experience in areas that love always, and that I think are closely linked to the future of the Italian economy: l 'Food and wine, tourism and the environment.
What I do? Condivido il bello e il buono del territorio italiano mettendo al centro le persone. It is not always easy, because I live between two lives ... like I was on a bridge. Sometimes I go down one part, and sometimes the other. Step by step, I learn and build, with the knowledge that everything can change in an instant.
– Like telling "Stories of People", tell us about your experience.
"Stories of people" is my space on the web free of constraints and limits, where I write what I live and I have experienced in recent years. And 'it born after two experiences in wine sites, in a case like the author, and the other as a founding member. The themes that have taken the 'Food and wine, the'ambient e le beauties of the Italian territory. A storytelling lived just through my eyes, my emotions, and knowledge of the people. A narrative that requires research, commitment, passione ed entusiasmo. Essential elements who support me and accompanying me.
– The Digital communication is important? Explain how you use the web and social media in your job.
Direi fondamentale. Social and digital communication, if you used well, They are strategic for the promotion of the territory and its products. Unfortunately in Italy we do, but not communicate. In this regard, I reiterate the importance of strengthening the network, that, when insufficient, limits the scope for people like me who promotes and enhances resources. The Internet is a global network, a tool with which in a moment millions of computers connect to each other. A great opportunity that we all have to make the most. Finally, I stress the unjust limitations that do not allow you to share images in museums or artistic sites, a cultural heritage and a common good. Carried this regard Article 9 of the Italian Constitution: "The Republic promotes the development of culture and scientific and technical research. It safeguards landscape and the historical and artistic heritage of the nation. "In Italy it has many resources, those responsible should only help those who want to communicate to the world. Long speech ...
– Le realtà che incontri che rapporto hanno con il web?
Some have great value, while other almost absent. Behavior that is justified by the lack of time, or lack of knowledge of social networks. The situation is very variable, but is improving. The problem is also the way to communicate. A website is no longer enough. Products must be recounted, so that consumers can understand it the full value.
– Because a company has to communicate digital?
Because with the advent of the web we open to the world. Using the network can let us know, but above all we can raise awareness of our work and our productions.
A brand that is communicated with all means, to prevent counterfeiting gain the upper hand.
– The same holds even for the small realities?
Some. Small family businesses are the heart of the Italian. Represent our great tradition that distinguishes us in the world. Visit the small reality teaches and excites for life stories that can be heard, and entrepreneurial courage that alas, in recent years, It is strained by too much bureaucracy and the underworld.
– A word of advice for companies that are just online.
The advice I give to companies is communicate their products with images and everyday gestures shared on social platforms. Rather than quantity is useful focus on quality content, using simple words that convey the culture and value of the products. To show off their work, creating confidence and conveying emotions, It is based on the promotion.
